Leigh Brown & Associates

4 P's of Marketing

The 4 Ps of Marketing: Placement

No. 1: Using Social Media to Reach Buyers

The days of driving endlessly through neighborhoods to check out properties listed in the classifieds are OVER! While there is still a need for the ‘For Sale’ sign in the yard, that style of placement is no longer primary.

This day and age is driven by the internet. Selling a property is no different. The vast majority of people in the market for purchasing a property won’t begin with a call to a Realtor, but rather will search on the internet at all hours of the day and night.

There are many reputable websites that list thousands of properties each day. There is also a ‘hidden’ platform that is gaining momentum at a lightning-fast pace. Good ol’ social media! Social media is quickly becoming the go-to platform for placing properties for sale.

Social media is used by owners and Realtors alike to place properties. We will look at some of the top ways to use social media to get your property in front of thousands of people with little to no effort on your part. The best news is that our Realtors also LOVE social media. We can do the legwork for you, and reach more people than you ever could have imagined.

selecting a realtor


Facebook is one of the most interactive social media platforms in existence. Recent years have seen an influx of groups that are specific to niches and individual areas. Many individuals looking to purchase or sell a property join groups within their desired area. These groups create pages dedicated to selling/purchasing properties. There are dozens of these pages for the Charlotte, North Carolina area. Here you can place unlimited photos of your property, as well as specific details and contact information.

There are also groups within major brands that cast a wider net over the market. Your Realtor can work to get your property listed within these groups. Our team has our own custom Facebook pages where we will list your property as well.

Facebook also offers advertisement space that can be used to showcase your property to a targeted audience. While it will cost you a bit of money to get the most out of Facebook Ads, the result can be well worth it with a creatively designed ad. This is something else that our team of professionals will handle for you.


We all love YouTube, right? There are videos for everything imaginable, and a space to interact with users about the video. Realtors have long been using YouTube to post walkthroughs of properties and answer any questions that a potential buyer may have.

Along with the video, valuable contact information can be provided, as well as a link to share the video. This sharing amongst users and the continued interaction through a MASSIVE social media empire can reach buyers in a way that was impossible several years ago.


Instagram is the home of pictures. What better way to showcase your property than posting dozens of pictures that highlight key features? There isn’t one! Instagram has grown in popularity with Realtors as the generation that made it a powerhouse is also our largest group of homebuyers.

With the ‘nineties kids’ and ‘millennials’ approaching the ages to make big-time property investments, Instagram can reach them in the ways that they require. Similar to Facebook, the sharing amongst important groups of people in specific areas is crucial to the success of your posting. Encouraging this sharing is always recommended.


Twitter is an effective tool for selling your property as well. We have a team of professional Realtors that have established profiles who can market your home

Beyond specific hashtags on your property post, you can also ‘cold call’ using Twitter. Simply search to find individuals who show an interest in buying, and target them with your post. What’s the worst that could happen? If they aren’t interested, it hasn’t cost you a thing, and you have at least introduced them to your property. If they aren’t interested, maybe they will know someone who is? This strategy is essentially what the 4 P’s of marketing are all about.

Social media is a near requirement for selling in today’s market. The Charlotte, North Carolina area is no different. Not everyone is well-versed in social media. Our team understands that. Lucky for you, we are awesome at handling social media! We are active on all of these platforms along with many more. We have developed a following that can get the word out on your property quickly! Contact us TODAY and we can work together to determine the best avenues to place your home!


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